This project is a branding and social media campaign focused on the imaginary establishment, United Women's Fashion co., a fashion brand for women's career and lifestyle.
The color palate resembles the empowerment of women in the workplace and the struggles they face in their everyday lives. The vibrancy allows ladies to express themselves, regardless of their culture or background with strength, originality and beauty.
The demographic includes women from ages 20-50 years of age, specifically women of minority groups. With a bright, bold aesthetic, I aim to create a style of branding that is appreciated by women who want to be the most confident version of themselves in the office or workplace.
